Why Retail Needs To Be More Than Just Sustainable!


Sustainability has been the buzz word since it first started making the headlines back in the late 70’s. Now it’s a hot topic that the world and it’s mother have grabbed hold of with both hands. But, I hear you ask, what does this illusive 14 letter word “Sustainability” really mean?

The Oxford English Dictionary definition is this….“The ability to be maintained at a certain rate or level” In terms of the way businesses are using the now hugely popular catchphrase it’s more a kin to their secondary definition “Avoidance of the depletion of natural resources in order to maintain an ecological balance.”

One article sites research carried out by Nielsen that suggests 66% of global consumers will reach that little bit deeper in to their pockets if a products origins are sustainable. This figure rose to a whopping 73% among Millennials who were willing to pay more for those brands that are making even the smallest effort to contribute to a happier planet.

In a day and age when your messaging can be anything you make it, taking every opportunity to spread your sustainable message is a must. That could mean making your mark in the vast world of social media or bringing the digital in store and setting the tone and vision of your company in a visual and easily understandable way.

As a “Sustainable Company”, knowing that your customers really think about your company’s ecological footprint when making buying decisions should be an easy win, but if you’re not doing everything within your power to communicate your message directly to them, then it’s a message that’s not being heard.

The importance of being perceived as a company with a moral compass is so vital in today’s world, that top execs feel major pressure to take a loss in profits in favour of implementing sustainability efforts that please their investors and customers. This global movement is an unprecedented phenomenon that has certainty changed the way we as consumers and businesses will think, forever.

Does your customer base fully understand what being sustainable truly means? Maybe not, but they certainly know it’s something that they should be investing their money in and that gives you the perfect opportunity to relate to them on a whole another level.

Sometimes making the message is the easiest part, its how to make it as effective when communicating it that’s the biggest problem. This is where SMS, truly comes in to it’s own. There are no limitations to how we can help translate your brand in to a digital signage solution. Out Tailored process does just what it says on the tin. We really take the time to get to know your brand and your requirements without putting limitations on what you know you really want.

Read more about our solutions and get in touch today!